Comply with organisational ethics (Free Preview)

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US No.  10022
NQF  Level 04
Credits  4

Purpose:
This unit standard is a core standard and forms part of the qualification, National Certificate and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

Unit standard range:

  • Stakeholders will include customers, suppliers, the public, employees, management, consumer councils, local government, shareholders, trade unions and financial institutions.
  • Marketing including all forms of marketing communications direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media.
  • Code of conduct and ethics excluding rules, regulations, laws, unwritten rules and any method which helps in dealing with behaviours in marketing.

Outcomes:

  1. Describe the code of conduct and ethical issues.
  2. Adhere to code of conduct.
  3. Identify and understand the ethical issues in the organisation.

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