Purpose

A Marketing Coordinator provides a support role to marketing team members and managers by undertaking administrative tasks, coordinating key deliverables to ensure that a company meets its strategic marketing and sales objectives.

Occupational Tasks

• Coordinate key deliverables of products and services to a target market(s).
• Support the deliverables across the full spectrum of the communication mix
• Support marketing and sales activities.
• Support Customer Relationship Management (CRM) activities.
• Undertake administrative tasks related to marketing metrics and processing of payments.

Outcomes

1. Demonstrate an understanding of business marketing skills.
2. Demonstrate an understanding of marketing tools.
3. Perform the administrative tasks related to the processing of the marketing financials and compare reports of results against targets.
4. Provide supporting deliverables required for the implementation of a communication strategy.
5. Support the processes required to coordinate the key deliverables of products and services to target markets.
6. Coordinate initiatives that activate lead generation and responses from customers and prospects with the support of internal operations and external suppliers.