Customised Automotive Sales and Support Services SAQA ID 64289 NQF 4 Credits 147

Automotive Sales and Support Services

Customised Automotive Sales and Support Services SAQA ID 64289 NQF 4 Credits 147

by ISS Online 15 Unit Standards in

This qualification focuses on developing the skills and knowledge necessary to perform as a competent person in the automotive sales industry.


The purpose of this qualification is to provide learners, education and training providers and employers with the standards and the range of learning required to work effectively in various sub-sectors of the industry as automotive sales persons. The primary skill that is recognized in this qualification is the ability to apply the fundamental competencies of automotive sales with reference to recognizing and responding to prospective clients of the organisation within identified functional areas of sales.

This qualification focuses on developing the skills and knowledge necessary to perform as a competent person in the automotive sales industry.

A person acquiring this qualification will have the skills, knowledge and experience to:

  • Plan quarterly sales.
  • Perform vehicle sales.
  • Ensure client satisfaction


This qualification will allow a learner in the automotive retail industry to obtain a nationally recognised qualification in and for the following functional areas, namely: Vehicle sales, parts sales, servicing sales, tyre sales, motor cycle sales (This includes but is not limited to: Motor Cycles, Tri Cycles and Quad Cycles), commercial vehicle sales, Off the Road vehicle sales (OTR includes but is not limited to: Military, Mining and Agriculture vehicle sales). It will also contribute to the up-liftment of the industry and will set a standard for professionalism in the industry. The qualification will assist in changing perceptions of the lack of integrity and business ethics of the industry. The obtainment of a qualification in all the identified functional areas of the automotive retail industry will also attract and retain quality learners and employees. This qualification will also provide for recognition of prior learning to allow for the recognition of existing, common knowledge and skills that will not only allow a learner to gain credits towards this qualification, but also to move across the functional areas.

The primary skill that is recognised in this qualification is to apply the fundamentals of “automotive sales” with regard to products or stock. This capability requires an understanding of basic sales techniques, the automotive product/stock and how to read and interpret prospective client interests and concerns.

This qualification will enhance the status, productivity and employability of the learner within the industry as well as contribute to the quality, production rate and growth of all the functional areas. This allows for access, progression, portability and mobility within and between the functional areas. Through the electives component of the qualification, learners are able to demonstrate vocational skills through which they are able to engage in life skills activities, small business development, health and environmental issues. Through recognition of prior learning adult learners are encouraged to access basic education with an understanding that they already have knowledge and experience.

Learners, once qualified, shall be able to apply sales skills in the different functional areas in the industry. This will allow the learner to provide a more effective service that will improve customer satisfaction. Learners will also be capable of representing products and services in the functional areas effectively and in so doing, assist customers to make an informed decision. Learners will be able to move to higher levels of functionality and learning in the different functional areas.

This qualification will also allow for transformation within the retail divisions of our industry as learners will be a model for other employees/learners. This will, as mentioned earlier, attract quality people and allows for the aspiration of people to be part of the industry. The recognition of prior learning policies from the SETA/ETQA will formalise informal and non-formal learning and learners will be able to obtain a national qualification. This will improve the level of participation of employees in the industry.

This qualification reflects the workplace-based needs of the retail industry that relates to automotive sales and support services that are expressed by employers and employees, both currently and for the future. This qualification provides the learner with accessibility to be employed within the many functional areas covered by the qualification for the industry, and provides the flexibility to pursue different careers in the broader industry and articulation within these functional areas and other contexts.


  1. Plan quarterly sales.
  2. Perform vehicle sales.
  3. Apply client service standards for client satisfaction.


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